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Ertaş Şömine
The goal of the ertassomine.com project was to present a wide range of fireplaces category by category, without overwhelming visitors. Wood-burning, electric, bioethanol and gas fireplaces were grouped into separate categories, and each product is detailed on its own page. Warm colors and large product images carried the brand's "warmth of home" message into the design. The site now works like a catalog that visitors browse, guiding them directly to the request form and phone.
Category-Driven Product Structure
Ertaş offers a very wide product range: classic and modern wood-burning fireplaces, barbecues, inserts, and bioethanol, gas and electric models. Our first step was to group these products around the questions visitors already have in mind.
The category cards on the homepage show how many products each group contains. Visitors get the answer to "which one is right for me?" in two clicks.
Product Pages and Comparison
Product pages were created for every fireplace model, with images, technical specifications and application details.
We added wishlist, quick view and comparison features, so visitors can put several models side by side and decide.
Request and Quote Flow
A fireplace often requires measurements and an on-site survey. That's why we chose a conversion flow built around a request form and phone calls instead of a shopping cart.
The form, with name, email, subject and message fields, is backed by phone and WhatsApp buttons accessible from every page.
Custom Design Section
What sets Ertaş apart from its competitors is fireplace design tailored to each space. We created a dedicated homepage section to showcase this service.
Copy that blends architectural know-how with a decorative approach clearly conveys the idea: "I can have a fireplace made just for my home."
Mobile Responsiveness and Speed
Most people researching fireplaces come from their phones. Product lists, filters and the form were designed for one-handed mobile use.
Product images were compressed and converted to modern formats, so pages load quickly even on mobile connections.
What changed after the project?
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